Boomerang Catapult invests in the creation of an ever more intellectually and culturally vibrant community of engaged citizens creating high economic value, the engine of sustainable community prosperity and growth.

We are focused on the region of Northwest Lower Michigan and, in particular, the Traverse City area.

Downtown Traverse City


We believe that long-term benefits accrue in communities that create high economic value and export it beyond their own geography.

If all we do is trade within our community, the total community income and wealth will be limited to what we can produce locally. On the other hand, if we export what we create to markets around the world and increase our value and demand in external markets, we can achieve greater income and wealth in our area. As income and wealth increase, and our community grows, attracts, and retains bright and engaged citizens, and as investment in culture, education, and infrastructure increases, so does our overall well-being.

Boomerang (ˈbuməˌræŋ) noun

A boomerang is a person who was raised or lived in northern Michigan, went out into the world, gained high-level proficiency, and given our enriched entrepreneurial environment, moves back to the Traverse City area for the quality of life. Returning this talent to our region creates high economic value and positively contributes to the community. Boomerang Catapult exists to invest in, partner with, and otherwise catapult these boomerangs forward in a manner that sustainably elevates our economy as a whole.


We seek to invest in enterprises based in Traverse City that create an increase in value from raw material input to final “product”.

In the case of analytics, concepts, and other purely intellectual products, the raw material is simply creative thinking. When we deliver our products, whether physical or intellectual, the value paid to us in dollars over the cost of the raw materials is the economic benefit that flows to our community.

Much of this gain is spent, saved, or invested locally. The more we can create this uplift in value, the better we are able to generate and sustain our own long-term prosperity. While our past activity has favored technology investments, we have no particular focus sector. We aim to support enterprises exporting high value into growing markets, and into market and product positions that are sustainable, extendable, and scalable.