Aunalytics

In 2017, Boomerang Catapult invested in Naveego, a standalone Traverse City software company led by developer and co-founder Derek Smith. Naveego’s product was designed to streamline and clean organizations’ data generated by different sources and software, thereby improving data analysis, impact, insight, and response time. In late 2020, Naveego was purchased in an all-share transition by Aunalytics, a South Bend, Indiana-based data platform company. Aunalytics continues to operate a Traverse City office.