Uru Sports

In 2018, Ainsley McCallister set out to fill a gap in specific-market online networking with a platform designed to serve college and professional athletes looking for athletic opportunities, industry advice, and off-field professional resources and connections. The result, Uru (pronounced ‘YOO-roo’) Sports, is a global digital network connecting athletes to teams, employers, and one another. In 2022, on the heels of an investment by Boomerang Catapult, McCallister established a home base for Uru in Traverse City; ‘the professional network for elite athletes’ is in early growth stage and anticipating rapid gains in the social networking industry.