Founder and CEO of Vortex Studios James Deutch leveraged his extensive film, television, and digital media experience to bring Vortex to life as a video and digital media content creation company focused on brand visibility and enhancement. In 2019, Boomerang Catapult invested in Vortex’s effort to establish a bridge between Hollywood and Traverse City. With its 2022 acquisition by Electromagnetic Productions, Vortex reconsolidated in southern California; Boomerang retains an ownership interest in the company.