The League of American Bicyclists

Norte Goes Platinum!

Norte Blog
January 2020

Norte is stoked to announce we’ve been recognized as a Platinum Bicycle Friendly Business from The League of American Bicyclists. We’re joining nearly 1,400 local businesses, government agencies, and Fortune 500 companies in a shared commitment to building safer, stronger, and better-connected communities. 

Norte joins two other area businesses in this recognition: Higher Grounds Trading Co., known for its coffee-by-bike delivery service, and downtown investment firm Boomerang Catapult.

The Bicycle Friendly Business program is run by The League of American Bicyclists. It provides recognition and guidance for businesses to showcase and enhance their bicycle-friendliness. As Northern Michigan embraces and promotes more walking and biking, we want to celebrate the companies that are part of the solution. Part of that Norte’s goal is putting northern Michigan’s businesses on the national map for bike friendliness and then celebrating the heck out of their achievements.

“We are proud supporters of Norte’s efforts to get more people outside and living healthier, more active lives. Our Bicycle Friendly Business certification will hopefully serve as a model for others: if our small business can do it, anyone can do it,” said Emily Modrall, Boomerang Chief of Staff. “Norte helped make the application process easy and successful. I look forward to seeing a cluster of BFBs in Traverse City. We can put Traverse City on the map as the most bike-friendly business community around.”

“We don’t even get out of bed for less than Platinum.” 

— Ben Boyce, Program Director


Bicycle Friendly Business certification provides national recognition for businesses that are leaders in wellness, sustainability, and corporate responsibility. It also serves as a unique recruitment tool for retaining and attracting talent. The BFB application provides useful feedback on ways a business can become even more bicycle (and walk!) friendly. The League is a link to resources, ideas, and best practices. 

Check out our Business Champion program and let us know how we can help your business apply for Bicycle Friendly Business certification. 

Learn more about the League’s Bicycle Friendly Business program at