Exhibition World By Paul Colston July 27, 2020
US-based events marketing automation specialist, Evvnt Inc, has announced the acquisition of Geotix, the software-as-a-service SaaS based event ticketing platform.
Evvnt partnered with Geotix in November 2019 to automate the creation of ticketed events via self-service to local event creators to begin a relationship that resulted in the acquisition.
Evvnt’s publisher network will now be able to offer ticketing services to each event creator via their online calendar’s self-service.
“In adversity, we found an opportunity to acquire Geotix, our selected events ticketing partner and, in this moment, upped our game plan. Event ticketing has always been something very interesting to us, but we knew it required the right business structure, positioning, and timing to drive growth versus distraction. Geotix was our first choice as a technology partner. With this acquisition came not only the platform but the team who are exceptionally well versed on our mission. It’s simply perfect timing.” said Richard Green, CEO at Evvnt Inc.
“I’ve been asked several times, ‘is this the right time to buy a ticketing company, in the middle of a pandemic’. The answer is 100% yes. As we roll out our calendar network in 2020, we see an opportunity to automate local ticketing for events.”
Evvnt says it is replacing traditional event calendars with a platform dedicated to generating millions of dollars of new advertising and ticketing revenue for publishers.
Geotix is a provider of SaaS ticketing solutions that generate new, non-advertising revenue streams for media companies through local event discovery to ticket purchase.
The company claims that, by removing the national ticket seller from the sales process, it can empower media companies to more strongly connect with their audience and leverage existing content to create new revenue streams.