In 2018, Boomerang Catapult made a pre-product investment to support four Northwestern Michigan College students’ aspiration to turn their concept — a fully capable aerial drone that would operate an underwater remotely operated vehicle (ROV) and winch system — into a marketable product and a business. The student designers thus became the founders of Hybrid
In mid-2017, ground-to-satellite communications start-up Atlas Space Operations relocated its headquarters from California to Traverse City as the result of a growth capital investment by Boomerang Catapult. Atlas management has remained geographically dispersed; Mike Carey, Chief Strategy Officer, oversees the Traverse City office, home base for over thirty Atlas employees.
In 2018, Ainsley McCallister set out to fill a gap in specific-market online networking with a platform designed to serve college and professional athletes looking for athletic opportunities, industry advice, and off-field professional resources and connections. The result, Uru (pronounced ‘YOO-roo’) Sports, is a global digital network connecting athletes to teams, employers, and one another.
Taste the Local Difference originated under the roof of the Traverse City non-profit Groundwork Center for Resilient Communities. With a mission to educate consumers about the value of local food and to support food and farming entrepreneurs in building successful, well-connected businesses, TLD was purchased and converted into a standalone for-profit marketing service by Boomerang
In 2017, Brad King and Jason Sommerville founded Orbion Space Technology in Houghton, Michigan. King and Sommerville, Orbion’s CEO and CTO, respectively, saw an opportunity to advance satellite propulsion technology, responding to an expanding small-satellite market and rapidly expanding space technology industry. Named Up-and-Coming Company of the Year by the Michigan Venture Capital Association in
Founder and CEO of Vortex Studios James Deutch leveraged his extensive film, television, and digital media experience to bring Vortex to life as a video and digital media content creation company focused on brand visibility and enhancement. In 2019, Boomerang Catapult invested in Vortex’s effort to establish a bridge between Hollywood and Traverse City. With
Promethient, a graphene-technology thermoelectric heating and cooling company, was founded in Traverse City by Charles Cauchy in 2012. In 2017, Boomerang Catapult provided the initial capital to fund advances in automotive technology product R&D and business growth. Responding to market demand, Promethient sold a portion of its intellectual property portfolio in March 2020 to Gentherm,
In 2019, Boomerang Catapult became the first outside investor in Birch Infrastructure, a public benefit LLC. Birch develops data center industrial parks and provides renewable, carbon-free energy to power industrial parks and other businesses with high energy needs. Ken Davies, Co-Founder Chief Strategy Officer, oversees Birch’s Traverse City headquarters.
Founded in 2017, HealthBridge has devised a cloud-based platform to act as an intermediary between healthcare providers and patients to simplify and improve efficiency in healthcare payments. With its headquarters in Grand Rapids, HealthBridge opened a Traverse City office for an IT team, and Boomerang Catapult became an investor in 2019.
With a first-in institutional investment by Boomerang in 2017, GeoTix launched a digital ticketing platform designed to work with local media partners throughout the US. In mid-2020, GeoTix was acquired by Evvnt in an all-share transaction. Founded in 2012, Evvnt provides event ticketing and marketing services globally, and acquired GeoTix based on the value of
Naveego opened in 2014 as a standalone company under the leadership of Derek Smith, Naveego’s developer and co-founder. In real time, Naveego’s software streamlines and cleans organizations’ data generated by different sources and softwares. As a result, data analysis is meaningful and can be carried out quickly, thereby improving impact, insight, and response time. Boomerang